Marketing Communication
Spark Interest.
Creating impactful and memorable communications takes an integrated approach. The Marketing Communication Channel links channels, supports your branding and provides a visual identity that you will need to stand out from the competition. Once thought of as the traditional form of advertising, marketing communications now span every platform and provide the stickiness needed to tell your story in an effective way. Allume Digital will help you create a marketing communications strategy that aligns with your goals, builds awareness and spreads the word to a targeted audience.
Communication Development
At Allume Digital we create communications in a variety of formats such as brochures, catalogs, sell sheets, advertisements and emails. These communications are designed to achieve a specific action or to broaden awareness of your brand. Creating a communication with the right copy, content, image and format is part science and art.
Advertising
Whether you need a script for a radio spot or the complete creation of a print ad campaign our creative services team has your medium, budget and deadline covered. Allume Digital takes pride in our ability to interject creativity and strategy with advertisement we build.
Direct Marketing
In order to create a direct marketing campaign (mail or email) with high response rates several factors need to be considered. The platform, format, color, size, audience, message, copy, content and images of the communication play a huge part in making your direct marketing campaign a success. Allume Digital will collaborate with you to implement tactics that deliver.
Sales Promotion
Supporting your sales team takes an integrated approach that addresses the benefits of your product or service and the ability to initiate a sale. Allume Digital can create sales collateral your team will use, branded merchandise your customers will love and promotion strategies that will keep them coming back.
Custom Publishing
Sometimes your communication needs require a customized approach that differentiates your company and showcases your products or services in a unique way. Custom publishing materials like catalogs, guides, directories, reports, and calendars are a few more examples of how Allume Digital can help your company succeed.