Brand Development
Limit your Limits - Strengthen your Strengths.
Delivering a powerful message takes tremendous thought, creativity and experience. In order to tell your story to the world, you need to develop a visual brand identity and messaging that will engage, educate and excite your target audience in a meaningful way.
Visual Identity and Branding
A good brand elicits emotion and achieves a deeper connection that can withstand the test of time. Positioning your philosophy, leadership, culture, and capabilities requires multiple components beyond an effective logo to achieve your objectives. At Allume Digital, we take a holistic approach to uncovering the images, styling, coloring, content and logo that will make your brand memorable.
Positioning
How does your company stand out from all the noise? How do you know you will ever be heard? Establishing a position has nothing to do with changing your product, but the perception of your prospects mind. Our strategic marketing team will help create your ideal prospect persona ensuring that messaging, content and calls to action become meaningful and your audience becomes engaged.
Content and Copywriting
Often referred to as an art and science, copywriting is the delivery and creation of copy that will enable a product or service to sell. Think of Allume as your sales team – delivering content that matches your marketing needs and makes an impact on your target audience. This writing happens on every web page, blog, communication and presentation.
Multicultural Marketing
Developing a multicultural strategy goes beyond providing a translation service on a website. It requires content, images and knowledge of the audience you are attempting to attract and retain. Understanding cultural barriers, language, demographics and geographic considerations all will help position your brand and avoid costly mistakes.